You’re struggling to manage all of your different training offerings and all the administrative work that goes into running your training operation, and you don’t have much time left over to invest in your courses or think about how you could improve your services.
These are just some of the top challenges reported by training providers around the world.
Most companies start by running training operations with spreadsheets and calendar solutions. Sometimes this system gets perpetuated as the organisation grows. These organisations eventually attempt to use an off the shelf CRM system or try to run their courses and course bookings through their organisation's CRM which may already be installed.
Because CRM systems are relationship management systems, not course booking, scheduling, and event management systems. They’re also not built by companies that are focused on your workflow, challenges, and unique business requirements.
Most CRM systems were built by salesmen for salesmen. They focus on manual data inputs, don’t have deep calendaring or scheduling tools, and are not tuned to support the complex training workflows that are often required to get students registered, booked, billed, reminded, and learning.
CRM systems are great for tracking customer data, they’re not used to run events. But they’re often pressed into service because there just doesn’t seem to be a better alternative available.
Delivering great training and online education doesn’t have to be difficult. But you do need the right tools and support or you’ll constantly feel like the chores are overwhelming. This is why we built our software within a training company, for training companies.